Sincautela - The Lotus Within
Lotus Crop Top Advertisement

May - July 2019

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Producer / Director: Edgar Odragde
Producer / Cinematographer: Kevin Ha
Product Stylist: Rochelle Gatus

Photographer: Armando Hernandez
Model / Actress: Catherina Williams
Model / Actress: Naomy Aza
Child Acrtress: Karla R.

Sincautela is an apparel brand based in San Jose, CA, founded and run by designer Edgar Odragde. I was bought onto the team by Catherina to assist in the development of his short film 'The Lotus Within', a video advertisement to mark the launch of his Lotus Crop Top  in two colors (Olive Green and Maroon). I offered my previous experience in product styling from my time at Jessica Ricci Jewelry, and worked with the designer to build looks around the new products.

Style decisions were based on product boards supplied by the company, and color selection was based on palettes pulled from photos provided by the cinematographer. Reference images for pieces of clothing used and details for the completed looks for each scene can be viewed via the links below. The featured products can be viewed on the Sincautela website by clicking on the gifs of the crop tops.